New Zealand America’s Cup Challenge
From the heady days of New Zealand's first Challenge for the America's Cup with the "plastic fantastic" KZ7 in the waters off Fremantle, W.A., New Zealand's America's Cup History has developed to become a long and proud one.
We were
retained to undertake the development and implementation of marketing and
sponsorship strategies for the 1992 New Zealand America’s Cup Challenge in San
Diego.
NZL20 was the boat that represented New Zealand in that year’s Louis Vuitton Cup, eventually losing to Il Moro Di Venezia in controversial circumstances. This was the campaign in which NZL 20’s bow sprit became the focus of attention both on and off the water.
This
extraordinary assignment, which resulted in the raising of NZD$50 million in
sponsorship revenues, included the introduction of the original “Family of
Four” Gold Sponsor Strategy which went on to form the basis of all subsequent
Sponsorship Programmes for a later New Zealand Challenges and defense.
Our Work
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AgResearch Marketing Strategy
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Air New Zealand Key Account Partnering :: Strategy
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Airwork Holdings Marketing Audit ; Strategy Development
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Arrow International Marketing Strategy Development
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Bank of New Zealand Presentation Skills Training
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Forsyth Barr Stadium At University Plaza Private Sector Fundraising
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Grant Thornton Marketing Audit
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Mahurangi River Winery & Restaurant Marketing Strategy Development
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New Zealand America’s Cup Challenge Sponsorship Strategy
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NZIM (New Zealand Institute of Management) Course Development and Delivery
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Oracle Sales Strategy
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Pampered Properties Small Business Start Up
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Qualmark Hospitality Performance Assessment & Rating
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RNZSPCA Business & Marketing Audit & Planning
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RPC Land Surveyors Marketing Strategy Development, Planning & Implementation
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Solid Energy Crisis Communications :: Strategy & Training
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SolveIT Sales & Marketing Strategy
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Suburban Newspapers Seminar Series Development & Implementation
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Surgical and Psychiatry Registrars Communications and Presentation Skills Training
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Tourism Industry Association Marketing Consulting
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University of Auckland Business School Marketing Short Course Development & Implementation
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Wintec Sales & Marketing Training
Stories
- Dress for Success Auckland - May I Help? 03-May-2016
- Marketers - Stop Obsessing About Technology 27-Apr-2016
- Diversity.............. 16-Oct-2015
- The Great Digital Ad Swindle 29-Sep-2015
