The Marketing Bureau


Specialist Marketing & Communications Resourecs

Solid Energy


Solid Energy is a major New Zealand energy company and a leading producer of high quality coal for export as well as for New Zealand markets.

Solid Energy is a major New Zealand energy company and a leading producer of high quality coal for export and for New Zealand markets.

 

Solid Energy invests in research and commercialisation of new sustainable forms of energy that use coal and in renewable fuels, such as biomass and biodiesel, that help New Zealand in the transition to clean, affordable and renewable energy forms. They are committed to achieving a positive net effect on the New Zealand environment across all their businesses.

 

Safety is of paramount concern to Solid Energy and, to this end, they have in place exhaustive safety strategies and plans and these are supported by extensive, ongoing training.

 

The TMB contribution has been to the ongoing development of media and crisis management communications strategies, including the development and implementation of both Media Skills Training and Crisis Communications Training programmes, attended by the CEO through all other spheres of the company’s management and operational teams.

 

The overall Objective has been to ensure that, in the event of a crisis, communications are at their best and not their worst, as is so often the case with other organisations who do not prepare as fully or comprehensively. This allows for all stakeholders to be in the communications loop as well as the protection of the integrity of the Solid Energy Brand