The Marketing Bureau


Specialist Marketing & Communications Resourecs

21

May

HOW TO :: Strengthen Your Call To Action



by Leigh Dow
First Published on
www.marketingprofs.com

Think of the elusive call to action as a lead-generation gateway. Creating a great call to action can be tricky, however. Clearly identifying what you offer and how you want to convey that offer requires thoughtful consideration and good timing. Read more >>

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11

May

HOW TO ... Make Inbound Marketing Effective



By Geoffrey James
First Published on
www.inc.com

With inbound marketing, the customer comes to you, but you still have to move the opportunity forward. Read more >>

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26

Apr

HOW TO ...Put Together Your Media Kit



by Jessica Sanders  
First Published on www.imediaconnection.com


When running a small business, it’s important to take advantage of every marketing avenue at your disposal. A media kit is a great way to get brand awareness and positive information in the hands of the press before a new marketing campaign. Because you deliver it to them you can control what is included and what isn't.  Read more >>

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19

Apr

HOW TO... Think Creatively



By Tony Schwartz
First Published on
hbr.org

I grew up hungry to do something creative, to set myself apart. I also believed creativity was magical and genetically encoded. As early as the age of 8, I began sampling the arts, one after another, to see if I'd inherited some gift.  Read more >>

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