The Marketing Bureau


Specialist Marketing & Communications Resourecs

10

Dec

Great Marketing Is Utilitarian



by Mitch Joel  
First Published on hbr.org


United States - In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But if you're looking for flaxseeds? Coconut milk? Prunes? Who among us has not felt the stirrings of super-market rage as we crisscross the fluorescent-lit maze of shelves, our shopping carts banging together as we search for a single palatable salami? This is a problem good marketing can solve. Read more >>

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