The Marketing Bureau


Specialist Marketing & Communications Resourecs

22

Apr

Eureka!


By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published March 2009


I had arrived at Dunedin Airport on only my second day back at work following a long summer break. My alarm had gone off at 4.45am to give me time to catch the 7.15 flight from Auckland. I have a car and an apartment in Dunedin so the, often, weekly commute is relatively painless. But this week was different. My Dunedin car, in the airport car park, had a flat battery.

Bugger. Read more >>

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26

Feb

Telecom Brand Taking Multiple Hits


by Brian H Meredith

The Telecom saga of recent times is a text book example of how a Brand can be seriously damaged by a series of unplanned behaviours. Read more >>

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16

Feb

A Triumph of Might Over Intellect


By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published July 2008


Kellogg’s have launched edible Lego blocks in the U.S. market.   Yep. Edible Lego Blocks.   Targeted at children. Yep. It's as dopey as it sounds. And Yep. They really have. Read more >>

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11

Jan

Clean, Green New Zealand Trash


Clean & Green? Yeah Right!  Read more >>

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