The Marketing Bureau


Specialist Marketing & Communications Resourecs

18

Oct

CMOs Fail To Cope With....


....Real Time Brand Conversations, Says IBM

by Matthew Chapman
First Published on
www.marketingmagazine.co.uk

United Kingdom - The majority of chief marketers admit they are not sufficiently aware of real-time conversations about their brands, according to an international study of more than 1,700 chief marketing officers (CMOs) by IBM. Read more >>

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27

Oct

Why Is it So Hard to Be Kind?


By Bill Taylor
First Published on
hbr.org

Every so often, you have a small experience in business that teaches big lessons about what really separates winners from losers.  Read more >>

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10

Sep

How Are You Sounding Today?


Your Voice - A Hindrance or a Help to Your Success
?
By Laura Lake
First Published on www.marketing.about.com  


It's time to visit a topic that may be uncomfortable for some, but something that must be discussed. Are you losing people with your voice? In a time where face-to-face meetings seem to be rare and more business is conducted via the telephone your voice could be hindering your success. On the telephone we do not have visual cues or body language to strengthen our position and message, all we have is our voice.  Read more >>

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30

Apr

Frankly, It's All In Your Head


First Published on www.marketingprofs.com
OK. Time to clear your mind and consider some findings from Tremor, a subsidiary of Procter & Gamble that focuses on word-of-mouth (WOM). Tremor is populated by cognitive scientists whose job is to study the brain, then apply their knowledge to marketing. Read more >>

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