The Marketing Bureau

....Real Time Brand Conversations, Says IBM
by Matthew Chapman
First Published on www.marketingmagazine.co.uk

United Kingdom - The majority of chief marketers admit they are not sufficiently aware of real-time conversations about their brands, according to an international study of more than 1,700 chief marketing officers (CMOs) by IBM. Read more >>

By Bill Taylor
First Published on hbr.org

Every so often, you have a small experience in business that teaches big lessons about what really separates winners from losers.  Read more >>

Your Voice - A Hindrance or a Help to Your Success ?
By Laura Lake
First Published on www.marketing.about.com  

It's time to visit a topic that may be uncomfortable for some, but something that must be discussed. Are you losing people with your voice? In a time where face-to-face meetings seem to be rare and more business is conducted via the telephone your voice could be hindering your success. On the telephone we do not have visual cues or body language to strengthen our position and message, all we have is our voice.  Read more >>

First Published on www.marketingprofs.com
OK. Time to clear your mind and consider some findings from Tremor, a subsidiary of Procter & Gamble that focuses on word-of-mouth (WOM). Tremor is populated by cognitive scientists whose job is to study the brain, then apply their knowledge to marketing. Read more >>