The Marketing Bureau


Specialist Marketing & Communications Resourecs

17

May

Social Media A Waste Of Marketing Dollars


5 Reasons Why  

By Jonathan Salem Baskin
First Published on www.imediaconnection.com  


Dangerous assumptions -  A lot of smart, creative people make a compelling case for social media marketing and encourage brands to shift more money into such activities. But the latest news from some of social media's business pioneers challenges the very assumptions upon which those decisions are based.  Read more >>

Comments

Let us know your thoughts
Captcha Image

16

Mar

Business-Centric Social Networking....


...a Revolution or a Ruse?

First Published on Knowledge@Wharton

Programs like Twitter, Facebook and LinkedIn have become a popular way for families and groups of friends (or groups of strangers) to share information and organize their lives. Now corporations are hoping they can tap into those capabilities as a way to improve employee productivity, collaboration and communication on the job -- and a long line of software vendors, such as Cisco, SAP, Oracle, Microsoft, IBM and Salesforce.com, along with upstarts like Yammer, are hoping to position themselves as the platform to integrate social networking and business processes.  Read more >>

Comments
Amar Trivedi commented on 17-Mar-2011 01:11 PM
Great post Brian, You ask... But will it work? And is it worth it? YES. And Yes. Here's a one-line social media policy for those still thinking about getting into it: Just Do It! (That's the only way you'll know what it's worth for your business!) Clearly, it's not 'If', it's 'when'. For more... Here's an article I wrote for AdMedia > Holistic is the new black < http://mrsocial1.blogspot.com/2010/12/holistic-is-new-black.html Let's Talk. With Best Wishes, Amar

Let us know your thoughts
Captcha Image

14

Feb

Got A Social Media Policy?


Social Media Without Guidance "disruptive" For Employees

by Cath Everett
First Published on www.mycustomer.com  

Brands need to approach the development of a social media policy in an organised and planned fashion and ensure that it is consistent with the organisation’s mission, strategy and values, Gartner has advised. Read more >>

Comments

Let us know your thoughts
Captcha Image

07

Feb

What Is Facebook, Really?


by Jeffrey F. Rayport  
First Published on
hbr.org

Last month in New Orleans, the Online Publishers Association held its Annual Member Summit. It was a closed-door meeting of top digital CEOs from major media brands — not only old line players like Disney, BBC, and ESPN, but also new ones like Huffington Post, Gawker Media, and EverydayHealth. Read more >>

Comments

Let us know your thoughts
Captcha Image