The Marketing Bureau


Specialist Marketing & Communications Resourecs

14

Oct

Social Media "A Long Term Investment"


In The Minds of Brands, Finds Study

by Sarah Shearman,
First Published on www.marketingmagazine.co.uk

United Kingdom : Seven out of 10 marketers believe their CEO understands the importance of social media, while nearly eight out of 10 view it as a long-term investment, according to a new study from ISBA and Havas Media Social.  Read more >>

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19

Sep

Social Media For Dummies...


...(er, Busy Execs)

By Steve Tobak
First Published on BNET


Everybody’s buzzing about social media. Unfortunately, you’ve got a real job running finance, marketing, sales, or a whole damn company, which means you’ve got zero time to figure out how it fits into your business, organization, whatever, right? Read more >>

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12

Sep

Screen and Street Appeal


Building a Business to Thrive Online and Offline

by Bill Post
First Published on www.marketingprofs.com


You don't have to travel far to get to the world's largest shopping mall. In fact, it's on your computer screen. You can find any product you want or any service you need. And you can do it anytime that's convenient. Of course, I'm talking about the Internet. Read more >>

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13

Jun

Why I Will Never Hire A "Social Media Expert"


By Peter Shankman
First Published on www.businessinsider.com  

I was going to call this article “All 'Social Media Experts' Need To Go Die In A Fire,” but I figured I should be nicer than that. But my title stands. If you call yourself a social media expert, don’t even bother sending me your resume. Read more >>

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