The Marketing Bureau


Specialist Marketing & Communications Resourecs

13

Dec

The Trap of Social Media Noise



Extracted, With Kind Permission,
From Seth Godin’s Blog


If we put a number on it, people will try to make the number go up. Read more >>

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25

Nov

Qantas Twitter Campaign Nosedives



First Published on www.tvnz.co.nz


As unions bunkered down for a process of arbitration with Qantas, the airline faced a new PR disaster over a Twitter campaign. Read more >>

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25

Oct

NZ Champions of Rugby Social Media


First Published on www.marketingmag.com.au


Not only did the New Zealand All Blacks walk away champions of the Rugby World Cup, they also emerged leaders of social media during the tournament. With over 1.2 million Facebook fans and 66,000 Twitter followers, PR and digital agency Lewis PR announced yesterday that the Kiwis claimed the crown for the strongest social media following. Read more >>

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18

Oct

CMOs Fail To Cope With....


....Real Time Brand Conversations, Says IBM

by Matthew Chapman
First Published on
www.marketingmagazine.co.uk

United Kingdom - The majority of chief marketers admit they are not sufficiently aware of real-time conversations about their brands, according to an international study of more than 1,700 chief marketing officers (CMOs) by IBM. Read more >>

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