The Marketing Bureau

For 2012
By Mike Frey
First Published on www.thecustomercollective.com

While many things will happen in 2012 here are 7 that I think we’ll see and in some cases I really hope we’ll see. Read more >>

...."Cheap" Is Now A Badge of Honour
First Published on knowledge@wharton  

Sandy used to eat lunch out five days a week, indulge in premium cable on-demand and duck regularly into Starbucks for $4 coffees. Then the recession hit, and business at the jewelry boutique she had just opened tanked.  Read more >>

by Danyl Bosomworth
First Published on www.mycustomer.com   

As Smart Phones and Smart Phone Apps increase in usage we’re seeing a lot more interest in how to use QR codes (also known as 2D barcodes or mobile tagging) as a part of the marketing mix.Late last year Nielsen predicted that smart phones will be the dominant device by the end of 2011, so there’s certainly a reason to be taking this area more seriously. Read more >>

By Jonathan Salem Baskin
First Published on www.imediaconnection.com

The internet isn't a stand-alone experiential platform but rather a transitional or enabling tool for experience; it's for enabling actions that derive from and contribute to actions in the real world.  Read more >>