The Marketing Bureau

How One Small Bank Keeps Its Staff Among The Happiest In Europe
By Susanne Gargiulo
First Published on cnn.com

(CNN) -- For nearly a decade, a Danish bank has been recognized by the Great Place to Work Institute as one of the best small to medium sized companies to work for in Europe. Situated near the quiet coastline on the island of Fyn, Middelfart Sparekasse has an unusual approach to people management that experts say is worth noting. Read more >>

by Neil Davey
First Published on www.mycustomer.com

It is widely acknowledged that CRM training is vital to ensure its adoption and success. So where are so many organisations going wrong? Read more >>

Social Media Without Guidance "disruptive" For Employees
by Cath Everett
First Published on www.mycustomer.com  

Brands need to approach the development of a social media policy in an organised and planned fashion and ensure that it is consistent with the organisation’s mission, strategy and values, Gartner has advised. Read more >>

If marketing is at the centre of the business universe, then the Brand is at the centre of the marketing universe.

Every customer and potential customer has a relationship with your Brand – good or bad but never indifferent. This relationship does not simply influence purchasing behaviour, it dictates it. Your Brand franchise is the sum total of every tiny “behaviour” in which your Brand engages and each of those behaviours will either add to or detract from the relationship with your customer or potential customer. Read more >>