The Marketing Bureau

First Published on Knowledge@Wharton  

United States - Lolo Jones, the American track and field star who is competing at the London Summer Games, has never won an Olympic medal. In 2008 in Beijing, she was the favorite to win gold in the 100-meter hurdles. She dominated the race, but tripped over the penultimate hurdle to finish in seventh place. Read more >>

By Douglas Mefford
First Published on yahoovoices

The purpose of seeking sponsorship from a company or individual is to convince them to provide the monetary funding for a special project you are involved with. Since you are requesting money from them, you must make every effort to convince them that funding your project will be a valuable asset for them. Read more >>

....In One Person’s Opinion
By Guy Hedderwick
Commercial Director
Dunedin Venue Management Ltd

Sponsorship is often the difference between financial success or failure; the difference between a great customer experience and bad one. The great venues of the world seem to easily attract sponsorship but what about those like mine stuck in the Southern most City in the world in a country with only 4 million people; Dunedin, New Zealand, a place many people have never heard of? Read more >>

With Social Responsibility
First Published on www.marketingprofs.com

"It's a global trend," writes Geri Stengel at MarketingProfs. "Consumers want to buy from, employees want to work for, and other businesses want supplies from, socially responsible enterprises." So how can you demonstrate your commitment while improving your bottom line?  Read more >>