The Marketing Bureau


Specialist Marketing & Communications Resourecs

30

May

Twitter Sprints.....



.....To Take Over The Social Advertising Lead

By Christopher Hosford
First Published on btobonline.com


Twitter Inc. has always been a b2b marketing favorite, virtually tied with LinkedIn and Facebook in the earned and owned categories of social participation. Recently, however, the microblogging service has unveiled a number of moves to make the third, paid leg of social activity just as valuable to marketers.  Read more >>

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03

Apr

Is Facebook's Advertising Too Aggressive?



By Neil Davey
First Published on mycustomer.com


Earlier this week Facebook announced that it is trialling the expansion of its ad targeting system, in the social network’s latest effort to build out its advertising business - and some are pretty peeved by its decision, even going so far as to suggest the social network should expect a user backlash. Read more >>

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28

Feb

B2B Marketing



Facebook versus LinkedIn

by James Trumbly
First Published on imediaconnection


LinkedIn is the go-to website for most B2B marketers when it comes to networking and expanding their client base. But is it really the best place to get the job done? According to some studies, Facebook offers just as much if not more opportunity to reach your professional audience. Let’s take a look at how the two sites stack up side by side. Read more >>

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12

Feb

KiwiYo - A Social Media Success Story



By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published February 2013 


It’s new. It’s growing in popularity and it’s reinventing just about every aspect of communications in our business and personal lives. It’s dynamic. It’s chaotic. And it’s still frightening the life out of many marketers. From the CMOs (Chief Marketing Officers) of multinational brands to the owner/operators of our smallest businesses, there is fear, confusion and uncertainty. It is Social Media and its’ spawning of the concept of Social Marketing. Read more >>

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