The Marketing Bureau


Specialist Marketing & Communications Resourecs

01

Dec

Service? Quality? Prices?



Top Service Trumps Product Quality and Prices In Consumer Preferences

First Published on www.mycustomer.com  

United Kingdom - Efficient customer service ranks way higher than even quality products and low prices, according to a survey of consumers analysing the areas they believe retailers should be focusing on.  Read more >>

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13

Sep

Building and Measuring Loyalty


Ex Tesco Boss Shares His Wisdom

First Published on www.mycustomer.com    

United Kingdom : Knighted for services to retailing, and renowned for transforming the supermarket industry in Britain by growing Tesco to the largest chain in the country through innovative customer loyalty incentives such as the Clubcard, few are better qualified to talk about loyalty and customer-focused initiatives than Sir Terry Leahy. Read more >>

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Ivan Hamilton commented on 13-Sep-2011 08:21 PM
An interesting article and how can you argue with the success? Living in the UK I had to shop at Tesco and Sainsbury's not by choice but out of necessity, in the UK other than M&S there is no reasonable choice on offer. In the early 90s, Sainsbury's above
all was a really very pleasant experience. Today, when I enter either a Tesco or a Sainsbury's, my experience is the feeling and the imagining that I'm entering an insane asylum. The blandness, the lack of the variety and the presentation is in my view approaching
old USSR style banality ... I know because I've been there. And my experience is no exaggeration. It's almost tragic to witness the degenerative contrast in shopping experience in the UK that has occurred in just 15 years. When I go shopping especially in
a supermarket I want both a comfortable and an enjoyable experience that includes a wide variety of choice. I don't to feel that I am locked into a quasi insane asylum. But ... both the Tesco and Sainsbury's results very clearly show that these meager offerings
are all that customers want and desire. Otherwise it would be different. And in all that we as marketers must pay very close attention.

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09

Mar

3 Non Negotiable Characteristics


Of Customer Facing Staff

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive
First published October 2007


So much is talked and written about customer service as a core business concept that the term has become frankly, trite.   What a tragedy. Read more >>

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29

Sep

Just Another Day of Working. Not.


By Brian H Meredith

From the NZBusiness Magazine"Marketing Maestro" Archive.
First published August 2002


A day in the life of a bunch of shoddy products in my life....
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