The Marketing Bureau


Specialist Marketing & Communications Resourecs

29

Mar

Increasing Sales Effectiveness


The Art & Science of Win/Loss Analysis

by Rachel Corn, Robin Kahn

First published on www.marketingprofs.com

What better time to think about improving your company's sales-force effectiveness than now? With business growth more unpredictable than ever given the current economic climate, a win/loss analysis may be just the way to help you gain a quick advantage over the competition. Surprisingly, however, most companies don't leverage win/loss. Read more >>

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23

Feb

Segment Migration. Where Did They Go?


Segment Migration: Where Your Customers Were, Where They Went, and Why

by Mark Klein, PhD

Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue.  Mark Klein shares his knowledge and insights into this key aspect of marketing planning that deals with the core element of marketing practice – analysing, understanding and responding to human behaviours.

First Published on www.marketingprofs.com Read more >>

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21

Feb

Driving Marketing Action with Data


A 12 Step Guide
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Are you facing increasing pressure from your leadership team to justify your marketing decisions? Most marketers can no longer afford to make decisions based on intuition or gut feel. Today, making good decisions requires data. Data and technology enable marketers to act and react.

First Published on www.marketingprofs.com Read more >>

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09

Dec

Marketers' Choice....


....Run With the Big Dogs, or Stay on the Porch

By Traci Gere
First Published on www.marketingprofs.com

Marketers get it. To generate support for plans and gain access to needed resources, marketers need to be able to show and prove the connection between spending and desired strategic and financial outcomes.   Read more >>

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