The Marketing Bureau


Specialist Marketing & Communications Resourecs

13

Jun

Why I Will Never Hire A "Social Media Expert"


By Peter Shankman
First Published on www.businessinsider.com  

I was going to call this article “All 'Social Media Experts' Need To Go Die In A Fire,” but I figured I should be nicer than that. But my title stands. If you call yourself a social media expert, don’t even bother sending me your resume. Read more >>

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03

Nov

The ROI of Real-Time Marketing and PR


by David Meerman Scott
First Published on
www.marketingprofs.com

In a world where speed and agility are essential to success, most organizations still operate slowly and deliberately, cementing each step months in advance, responding to new developments with careful but time-consuming processes. Read more >>

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14

Sep

Communicating ROI


By Jon VanZile
First Published on www.btobonline.com  


Brian Kardon, CMO of Eloqua in Vienna, Va., has a simple message for most marketers: Your bosses don't care about the things you care about.  Read more >>

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28

Apr

Predicting Your Marketing Future


The Nine Most Common Data Mining Techniques Used in Predictive Analytics

By Laura Patterson
First Published on www.marketingprofs.com
Predictive analytics enables you to develop mathematical models to help you better understand the variables driving success. Predictive analytics relies on formulas that compare past successes and failures, and then uses those formulas to predict future outcomes.  Read more >>

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