The Marketing Bureau

By Peter Shankman
First Published on www.businessinsider.com  

I was going to call this article “All 'Social Media Experts' Need To Go Die In A Fire,” but I figured I should be nicer than that. But my title stands. If you call yourself a social media expert, don’t even bother sending me your resume. Read more >>

by David Meerman Scott
First Published on www.marketingprofs.com

In a world where speed and agility are essential to success, most organizations still operate slowly and deliberately, cementing each step months in advance, responding to new developments with careful but time-consuming processes. Read more >>

By Jon VanZile
First Published on www.btobonline.com  

Brian Kardon, CMO of Eloqua in Vienna, Va., has a simple message for most marketers: Your bosses don't care about the things you care about.  Read more >>

The Nine Most Common Data Mining Techniques Used in Predictive Analytics
By Laura Patterson
First Published on www.marketingprofs.com
Predictive analytics enables you to develop mathematical models to help you better understand the variables driving success. Predictive analytics relies on formulas that compare past successes and failures, and then uses those formulas to predict future outcomes.  Read more >>