The Marketing Bureau


Specialist Marketing & Communications Resourecs

10

Jun

CMOs Build Relationships or Die



by James L. McQuivey  
First Published on hbr.org


The term "digital disruption" sounds painful. The word disruption implies that things are going to get broken up. But for companies that take advantage of what digital can do, disruption will have the opposite effect. Even if business models, traditional processes, and long-standing industry practices are about to be broken up — and they are — when the dust settles one part of your business can and should be stronger than ever: the relationship you have with your customer. Read more >>

Comments

Let us know your thoughts
Captcha Image

20

Feb

Mining Social Relationships For Leads



By Christopher Hosford
First Published on www.btobonline.com


Traditionally companies divide the leads assigned to in-house sales reps by territory. Networking solutions company Network Hardware Resale, however, has decided to assign leads by social connections.  Read more >>

Comments

Let us know your thoughts
Captcha Image

19

Sep

Social Media For Dummies...


...(er, Busy Execs)

By Steve Tobak
First Published on BNET


Everybody’s buzzing about social media. Unfortunately, you’ve got a real job running finance, marketing, sales, or a whole damn company, which means you’ve got zero time to figure out how it fits into your business, organization, whatever, right? Read more >>

Comments

Let us know your thoughts
Captcha Image

25

May

Is This The Future?


By Brian H Meredith

From the NZBusiness"Marketing Maestro" Archive
First published January 2005


Whether it was the Sony Store assistant # 1 who said “They are on a Qantas flight arriving this afternoon and we’ll have it for you by tomorrow”. Or the Sony Store Assistant #2 who, on the same day, said “There’s no way you’ll have it until January”. Or the Sony Store Assistant #3 who said of each of those statements “Who told you that?”  Read more >>

Comments

Let us know your thoughts
Captcha Image