The Marketing Bureau

...Your Advertising, Your Branded Offers and Your Company
by Dan Hill  

The following article is drawn from Dan Hill's new book, “About Face: The Secrets of Emotionally Effective Advertising” (October 2010, Kogan Page). Read more >>

That Create Preference, Not Just Parity
by Tim Riesterer
First Published on www.marketingprofs.com

A 2009 survey of 9,000 decision makers in B2B companies found that 86% of the "unique benefits" touted by vendors were not perceived as unique or having enough impact to create preference. Unwittingly, it appears, companies are creating value parity-positions, not value propositions. Read more >>

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published September 2002

Question: How many products & services do you, in your professional and/or personal life, choose solely (or even primarily) on the basis of price?

Answer:  I am pretty sure I am right when I speculate that your answer is “not many”. Read more >>

First Published on www.marketing.about.com

Are you spending time marketing your product, but still not selling as much as you would like? Marketing Guide, Laura Lake shares some basics that too many businesses miss in trying to find the answer to this question Read more >>