The Marketing Bureau


Specialist Marketing & Communications Resourecs

02

Feb

Why Did The Chicken Cross The Road?


An age old question. No satisfactory answer to-date. But here are three perspectives on it, the most thought provoking being that of the Consultant.... Read more >>

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29

Jan

The Scourge of Short Termism



Short termism is destroying shareholder value says Brian H Meredith. Business success is born out of one thing and one thing only – the marketing concept. And that concept tells us, in crystal clear terms, that a business will survive and thrive only by identifying and/or creating needs and wants of chosen target markets and fulfilling them, at a profit, time after time. Read more >>

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26

Jan

Awesome Corporate Culture You Have There!


The world is awash with ordinary businesses doing ordinary stuff resulting in (at best) ordinary results. Is that you? Surely not! Why not give some thought to becoming a fabulous business, doing fabulous stuff, resulting in fabulous results.

Here's how to start.... Read more >>

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29

Nov

Ethics & Morality

The Secret Weapons of Modern Marketing.
First, here's something that is fast becoming the most fundamental aspects of marketing to get right, especially if you want to build a truly sustainable high quality organisation (of any size) in the modern age : Ensure the ethics and philosophy of your organisation are good and sound.  Read more >>

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