The Marketing Bureau


Specialist Marketing & Communications Resourecs

09

Dec

Richard Branson "Screw Business As Usual"



And Make Your (Huge Piles Of) Money By Doing Good

By Gregory Ferenstein
First Published on www.fastcompany.com


"There's certainly not an incapability between doing well and doing good," eccentric billionaire Sir Richard Branson tells Fast Company. Branson's new book, Screw Business As Usual , asks that as long as entrepreneurs can make extraordinary sums of cash while helping others, why do business any other way?  Read more >>

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21

Oct

How Great Companies Think Differently



by Rosabeth Moss Kanter
First Published on
hbr.org

Traditional theories of the firm are dominated by the notion of opposition between capital and labor, disconnecting business from society and posing conflicts between them. According to this view, companies are nothing more than money-generating machines. By contrast, great companies use a different operating logic.  Read more >>

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29

Sep

CEOs Must Model The Behaviour....


....For Creating Societal Value

by Roger Martin
First Published on
hbr.org

CEOs can use both signals and systems as powerful levers in tilting the focus of their company toward long-term societal value creation — which will take care of their shareholders perfectly well. Read more >>

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26

Sep

What Steve Jobs Taught Me....


....About Growth

by Nilofer Merchant 
First Published on hbr.org


Finding that first market — a few customers willing to pay for your early product — is hard enough. But there's one thing that may be even harder. And that's finding the second market. Especially because companies are often so focused on protecting what they already have.  Read more >>

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