The Marketing Bureau


Specialist Marketing & Communications Resourecs

23

Sep

The ROI of Humble Pie


By Ariella Brown
First Published on www.thecmosite.com


When your company has made a mistake, offering a proper apology is not just the right thing to do. It can pay big dividends. Read more >>

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13

Sep

Building and Measuring Loyalty


Ex Tesco Boss Shares His Wisdom

First Published on www.mycustomer.com    

United Kingdom : Knighted for services to retailing, and renowned for transforming the supermarket industry in Britain by growing Tesco to the largest chain in the country through innovative customer loyalty incentives such as the Clubcard, few are better qualified to talk about loyalty and customer-focused initiatives than Sir Terry Leahy. Read more >>

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Ivan Hamilton commented on 13-Sep-2011 08:21 PM
An interesting article and how can you argue with the success? Living in the UK I had to shop at Tesco and Sainsbury's not by choice but out of necessity, in the UK other than M&S there is no reasonable choice on offer. In the early 90s, Sainsbury's above
all was a really very pleasant experience. Today, when I enter either a Tesco or a Sainsbury's, my experience is the feeling and the imagining that I'm entering an insane asylum. The blandness, the lack of the variety and the presentation is in my view approaching
old USSR style banality ... I know because I've been there. And my experience is no exaggeration. It's almost tragic to witness the degenerative contrast in shopping experience in the UK that has occurred in just 15 years. When I go shopping especially in
a supermarket I want both a comfortable and an enjoyable experience that includes a wide variety of choice. I don't to feel that I am locked into a quasi insane asylum. But ... both the Tesco and Sainsbury's results very clearly show that these meager offerings
are all that customers want and desire. Otherwise it would be different. And in all that we as marketers must pay very close attention.

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09

Sep

9 Traits That Make Great Employees....


....Outstanding

By Jeff Haden
First Published on bnet

Everyone knows great employees are dependable, reliable, proactive, great team players, have strong work ethics… all the standard (yet often uncommon) qualities. So what traits take a great employee to the next level and make them a truly outstanding employee? Read more >>

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25

May

The Best Investment You'll Ever Make


by Whitney Johnson
First Published on
hbr.org

With nervous, but mostly eager, anticipation I walked up to the C-suite floor to meet with a senior manager at Merrill Lynch. When I'd initially met him two years earlier, he'd seemed quite supportive of my career as a sell-side analyst. And now that I was Institutional Investor double-ranked, I decided to reach out to him, and confide in him my long-term dream of moving into senior management. I hoped he would offer to sponsor me on my five-to-ten year quest. Read more >>

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