The Marketing Bureau


Specialist Marketing & Communications Resourecs

09

Dec

Richard Branson "Screw Business As Usual"



And Make Your (Huge Piles Of) Money By Doing Good

By Gregory Ferenstein
First Published on www.fastcompany.com


"There's certainly not an incapability between doing well and doing good," eccentric billionaire Sir Richard Branson tells Fast Company. Branson's new book, Screw Business As Usual , asks that as long as entrepreneurs can make extraordinary sums of cash while helping others, why do business any other way?  Read more >>

Comments

Let us know your thoughts
Captcha Image

08

Dec

6 Steps To A More Marketable LinkedIn Profile


By Jeff Haden 
First Published on inc.com  


Somewhere along the line you started treating it more like a resume. It's time to fix that. Read more >>

Comments
Amar Trivedi commented on 15-Dec-2011 03:45 PM
Great find, Brian. Here's another good one I saw on INC. An article by Marla Tabaka on how to get the most out of your LinkedIn profile: Unlock The Secrets of LinkedIn > http://www.inc.com/marla-tabaka/make-linkedin-worth-your-networking-time.html?nav=next
Ah yes, for individuals, LinkedIn is so much more than an online CV. It's a personal branding toolkit. As for companies, it's a social platform for business networking, lead generation and brand marketing.

Let us know your thoughts
Captcha Image

27

Oct

Customer Centric Culture


5 Best Practices Enabling Employees To Create One

By Haley Barrile
First Published on www.mycustomer.com    


Consultants can’t make your culture more customer-centric - only your people can. Frontline employees play a key role in managing and determining the quality of customer experiences. They work with customers every day and are the main points of contact for the relationships your customers have with your business. But empowering your frontline is easier said than done. Read more >>

Comments

Let us know your thoughts
Captcha Image

03

Oct

Keeping Your Staff Happy


How One Small Bank Keeps Its Staff Among The Happiest In Europe

By Susanne Gargiulo
First Published on
cnn.com

(CNN) -- For nearly a decade, a Danish bank has been recognized by the Great Place to Work Institute as one of the best small to medium sized companies to work for in Europe. Situated near the quiet coastline on the island of Fyn, Middelfart Sparekasse has an unusual approach to people management that experts say is worth noting. Read more >>

Comments

Let us know your thoughts
Captcha Image