The Marketing Bureau


Specialist Marketing & Communications Resourecs

12

Jan

Do People Really Want You To Be Honest?



By Peter Bregman
First Published on
hbr.org

My wife Eleanor and I were walking up a mountain road, enjoying a rare moment of being alone together. As we rounded a bend, we saw a friend, Nancy,* not too far ahead. When we caught up with her she suggested we walk together. Read more >>

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09

Jan

Forget Networking.Get Sweatworking!



First Published in The Independent

United Kingdom - Into the glossary of business buzz phrases - "greed is good", "lunch is for wimps" and the ubiquitous "thinking outside the box" - have come some lean new contenders.  Read more >>

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05

Jan

Personal Branding Trends for 2012



by William Arruda
First Published on www.marketingprofs.com


In 2011, my company, Reach Personal Branding,turned 10. In the early years of the business, personal branding was seen as a luxury—reserved for CEOs and entrepreneurs. As personal branding became a little more visible and better understood, marketers jumped on the "brandwagon."  Read more >>

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14

Dec

Frontline Must Be Topline



By Brian H Meredith

From the NZBusiness"Marketing Maestro" Archive
First published October 2006


So much is talked and written about customer service as a core business concept that the term has become frankly, trite. What a tragedy.  Read more >>

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Lez King commented on 15-Dec-2011 10:36 AM
Yes Brian, I agree totally. You have once again nailed it accurately. These frontline company people are perceived AS the company. The annoying thing is they are very often undervalued and paid accordingly. Have a great break over Christmas. I look forward
to your inspirations in 2012

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