The Marketing Bureau


Specialist Marketing & Communications Resourecs

25

Oct

NZ Champions of Rugby Social Media


First Published on www.marketingmag.com.au


Not only did the New Zealand All Blacks walk away champions of the Rugby World Cup, they also emerged leaders of social media during the tournament. With over 1.2 million Facebook fans and 66,000 Twitter followers, PR and digital agency Lewis PR announced yesterday that the Kiwis claimed the crown for the strongest social media following. Read more >>

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25

Oct

Social Commerce And Your Brand



Non-Starter? Or Your Next Step?

Posted by Neil Davey
First Published on www.mycustomer.com  


A growing number of brands are utilising social platforms for commerce, but its appeal appears limited. So should you be taking social commerce seriously?  Read more >>

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18

Oct

CMOs Fail To Cope With....


....Real Time Brand Conversations, Says IBM

by Matthew Chapman
First Published on
www.marketingmagazine.co.uk

United Kingdom - The majority of chief marketers admit they are not sufficiently aware of real-time conversations about their brands, according to an international study of more than 1,700 chief marketing officers (CMOs) by IBM. Read more >>

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17

Oct

Connected TV Strategies....


....Marketers Turning A Blind Eye

by Rachel Fielding
First Published on www.mycustomer.com  


United Kingdom - Fewer than one in eight marketers have developed a connected TV strategy even though global sales are set to reach 123 million units over the next three years. Read more >>

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