The Marketing Bureau


Specialist Marketing & Communications Resourecs

20

Feb

Mining Social Relationships For Leads



By Christopher Hosford
First Published on www.btobonline.com


Traditionally companies divide the leads assigned to in-house sales reps by territory. Networking solutions company Network Hardware Resale, however, has decided to assign leads by social connections.  Read more >>

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17

Feb

4 Ways Your B to B Website Is Sabotaging Sales



By Lauren Goldstein
First Published on
www.imediaconnection.com

Corporate websites currently rank as the No. 1 source of new leads for businesses, according to Demandbase's 2011 B2B website demand-generation study, and the percentage of leads coming from the corporate website is expected to skyrocket in the next three years. In fact, B2B research and analyst firm SiriusDecisions predicts that 71 percent of leads will come from the corporate website by 2015. Read more >>

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16

Feb

Pinterest



The Next Big Thing in Social Media for Business
 
By Jason Falls
First published on www.entrepreneur.com


Move over Facebook, Twitter and Google+. Another social media site is stepping up as a valuable marketing tool for businesses.  Read more >>

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25

Jan

Marketing Study Shocker!



QR Codes & Social Media Have Little Impact for Shoppers

By Ted Mininni
First Published on
www.marketingprofs.com

“As much as people embrace all things digital, they’re much fussier when they turn into actual shoppers. In fact, QR codes and social media have very little impact, according to new research from Catapult Action-Biased Marketing, a Westport Connecticut-based researcher.” Those are the opening lines of a recent Media Post Marketing Daily article, “Shoppers Spurn Social, QR Codes.” Read more >>

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