By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published December 2013
Spin Doctor
n. Slang
A person who publicises favourable interpretations of the words and actions of a public figure, especially a politician.
Read more >>
06
Jan
Spin Doctors. Where Politics & Marketing Meet
04
Oct
"Moral Decoupling"
How Consumers Justify Supporting a Tarnished Brand
First Published on knowledge@wharton
Wharton marketing professor Americus Reed and doctoral students Amit Bhattacharjee (now a visiting professor at Dartmouth) and Jonathan Berman were chatting at the department holiday party when the conversation turned to current events. It was December 2009, and the hottest topic of the day was the Tiger Woods scandal. The golf prodigy with the squeaky-clean image had just confessed to infidelity in a tangled drama that cost Woods, at the time the highest-paid athlete in the world, millions of dollars in dropped endorsements. Read more >>
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