The Marketing Bureau

by Karen McGrane  
First Published on hbr.org

"They can just use their desktop computer to do that."

One of the most persistent misconceptions about mobile devices is that it's okay if they offer only a paltry subset of the content available on the desktop. Decision-makers argue that users only need quick, task-focused tools on their mobile devices, because the desktop will always be the preferred choice for more in-depth, information-seeking research. Read more >>

By Laura Lake
First Published on About.com

SMS marketing is marketing using a mobile phone. SMS stands for short message server, otherwise known as text messaging.  Read more >>

Location Redefining Behavior Marketing  
By Mitch Wagner, Editor in Chief
The CMO Site

This will be a big year for mobile-enabled local marketing. Marketers will pioneer ways to turn mobile marketing into real-world commerce, according to an Adweek report.  Read more >>

For 2012
By Mike Frey
First Published on www.thecustomercollective.com

While many things will happen in 2012 here are 7 that I think we’ll see and in some cases I really hope we’ll see. Read more >>