The Marketing Bureau


Specialist Marketing & Communications Resourecs

06

Jan

Spin Doctors. Where Politics & Marketing Meet


By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published December 2013


Spin Doctor n. Slang A person who publicises favourable interpretations of the words and actions of a public figure, especially a politician.  Read more >>

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25

Jun

No Room For "No Comment"....



....In A PR Crisis

By Barbara Findlay Schenck
First Published on entrepreneur.com


Two of The Marketing Bureau’s areas of specialist executive development are Media Skills Training & Crisis Communications Training. We have been running customised programmes for a wide range of clients for almost 20 years. One of the core principles of this Programme is “Don’t Say “No Comment“”. This article by Barbara Findlay Schenck shares her perspective on the issue.  Read more >>

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26

Apr

HOW TO ...Put Together Your Media Kit



by Jessica Sanders  
First Published on www.imediaconnection.com


When running a small business, it’s important to take advantage of every marketing avenue at your disposal. A media kit is a great way to get brand awareness and positive information in the hands of the press before a new marketing campaign. Because you deliver it to them you can control what is included and what isn't.  Read more >>

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23

Mar

"No Comment"



Media Skills Training

"But Mr Smith! And I have the fax right here, Mr. Smith, we learned late this afternoon, Mr. Smith, that as far back as April 1989, an owner of your Mark III De-Luxe garage Door Opener complained that every time he used it, every garage door in Remuera obediently opened and every TV set immediately changed to the racing channel.  

Is that not right Mr. Smith?  

What do you have to say to that, Mr. Smith?  

I must hurry you Mr. Smith, we're going to a commercial break"

Now read on to find out how The Marketing Bureau can deliver the most effective Media Skills Training on the market. Read more >>

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