The Marketing Bureau


Specialist Marketing & Communications Resourecs

29

Mar

Increasing Sales Effectiveness


The Art & Science of Win/Loss Analysis

by Rachel Corn, Robin Kahn

First published on www.marketingprofs.com

What better time to think about improving your company's sales-force effectiveness than now? With business growth more unpredictable than ever given the current economic climate, a win/loss analysis may be just the way to help you gain a quick advantage over the competition. Surprisingly, however, most companies don't leverage win/loss. Read more >>

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25

Mar

10 Ways Email Marketing Has Changed.....


....Fundamentally!
By Wendy Roth

First Published on www.imediaconnection.com
10 years of evolution At the start of a new decade, email remains a vital and valuable channel. But it's not the same channel it was in 2000. Important changes have transformed email from a one-to-one channel to one-to-many and back again. We know much more about what works and what doesn't, and we have the numbers to back it up.  Read more >>

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23

Mar

Entrepreneurship And The Recession


First Published on www.marketingprofs.com


United States : Challenging economic times can serve as a catalyst for the entrepreneurial spirit and lead to the creation of much-needed new jobs: 69% more unemployed US workers started a business in 2009 than they did a year earlier, according to a report from TrendsSpotting. Read more >>

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16

Mar

How to Create Your Marketing Dashboard


...in Five Easy Steps
by Laura Patterson

First Published on www.marketingprofs.com
Earlier this year, BtoB ran a story on the top anticipated trends for 2010. Once again, marketing accountability was high on the priority list. According to the article, "while proving ROI on marketing performance is nothing new, the recession increased the emphasis on accountability and analytics, and this will continue even as a recovery gets under way."  Read more >>

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