The Marketing Bureau


Specialist Marketing & Communications Resourecs

13

Sep

Building and Measuring Loyalty


Ex Tesco Boss Shares His Wisdom

First Published on www.mycustomer.com    

United Kingdom : Knighted for services to retailing, and renowned for transforming the supermarket industry in Britain by growing Tesco to the largest chain in the country through innovative customer loyalty incentives such as the Clubcard, few are better qualified to talk about loyalty and customer-focused initiatives than Sir Terry Leahy. Read more >>

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Ivan Hamilton commented on 13-Sep-2011 08:21 PM
An interesting article and how can you argue with the success? Living in the UK I had to shop at Tesco and Sainsbury's not by choice but out of necessity, in the UK other than M&S there is no reasonable choice on offer. In the early 90s, Sainsbury's above
all was a really very pleasant experience. Today, when I enter either a Tesco or a Sainsbury's, my experience is the feeling and the imagining that I'm entering an insane asylum. The blandness, the lack of the variety and the presentation is in my view approaching
old USSR style banality ... I know because I've been there. And my experience is no exaggeration. It's almost tragic to witness the degenerative contrast in shopping experience in the UK that has occurred in just 15 years. When I go shopping especially in
a supermarket I want both a comfortable and an enjoyable experience that includes a wide variety of choice. I don't to feel that I am locked into a quasi insane asylum. But ... both the Tesco and Sainsbury's results very clearly show that these meager offerings
are all that customers want and desire. Otherwise it would be different. And in all that we as marketers must pay very close attention.

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18

Feb

If Cash Flow Is King....


....What Does It Mean For Marketing?

First Published on www.mycustomer.com

Nicholas Watkis debates the implications for marketing if maintenance of cash flow is a primary responsibility.  Read more >>

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17

Jan

5 Marketing-Accountability Resolutions for 2011


by Laura Patterson
First Published on
www.marketingprofs.com

2011 is here. A new decade begins—and, along with it, a new list of resolutions. A key topic of the last decade was marketing accountability in all its forms—marketing measurement, marketing ROI, marketing effectiveness, and so on. It doesn't look like the focus on this topic is going to change anytime soon. Read more >>

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14

Sep

Communicating ROI


By Jon VanZile
First Published on www.btobonline.com  


Brian Kardon, CMO of Eloqua in Vienna, Va., has a simple message for most marketers: Your bosses don't care about the things you care about.  Read more >>

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