The Marketing Bureau

By Peter Platt
First Published on imediaconnection.com  

Since its inception, digital has been perceived as being the most measurable media. But most of that measurement has been meaningless.  Read more >>

by Fred Reichheld 
First Published on hbr.org

Three-quarters of the world's CEOs say more emphasis should be placed on measuring the value of non-financial assets such as intellectual capital and customer relationships.  Read more >>

For 2012
By Mike Frey
First Published on www.thecustomercollective.com

While many things will happen in 2012 here are 7 that I think we’ll see and in some cases I really hope we’ll see. Read more >>

By Scott Esmond
First Published on www.imediaconnection.com

Among all the painful business learnings driven by the recent economic challenges, the increased demands on CMOs to deliver measureable results and ROI on marketing dollars is one that is here to stay.  Read more >>