The Marketing Bureau


Specialist Marketing & Communications Resourecs

01

Nov

The 5 Metrics That Really Matter



By Peter Platt
First Published on imediaconnection.com  

Since its inception, digital has been perceived as being the most measurable media. But most of that measurement has been meaningless.  Read more >>

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23

May

CEOs Need Hard Data on Customer Loyalty



by Fred Reichheld 
First Published on hbr.org


Three-quarters of the world's CEOs say more emphasis should be placed on measuring the value of non-financial assets such as intellectual capital and customer relationships.  Read more >>

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04

Jan

7 Small Business Marketing Predictions



For 2012

By Mike Frey
First Published on www.thecustomercollective.com


While many things will happen in 2012 here are 7 that I think we’ll see and in some cases I really hope we’ll see. Read more >>

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19

Sep

A CMO's Guide To Finding Cash


By Scott Esmond
First Published on www.imediaconnection.com


Among all the painful business learnings driven by the recent economic challenges, the increased demands on CMOs to deliver measureable results and ROI on marketing dollars is one that is here to stay.  Read more >>

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