By Peter Platt
First Published on imediaconnection.com
Since its inception, digital has been perceived as being the most measurable media. But most of that measurement has been meaningless. Read more >>
01
Nov
The 5 Metrics That Really Matter
23
May
CEOs Need Hard Data on Customer Loyalty
by Fred Reichheld
First Published on hbr.org
Three-quarters of the world's CEOs say more emphasis should be placed on measuring the value of non-financial assets such as intellectual capital and customer relationships.
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04
Jan
7 Small Business Marketing Predictions
For 2012
By Mike Frey
First Published on www.thecustomercollective.com
While many things will happen in 2012 here are 7 that I think we’ll see and in some cases I really hope we’ll see. Read more >>
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19
Sep
A CMO's Guide To Finding Cash
By Scott Esmond
First Published on www.imediaconnection.com
Among all the painful business learnings driven by the recent economic challenges, the increased demands on CMOs to deliver measureable results and ROI on marketing dollars is one that is here to stay. Read more >>
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