The Marketing Bureau


Specialist Marketing & Communications Resourecs

10

Mar

Strategy Distraction: An S&M Epidemic!


First Published on
www.gtms-inc.com

As many of you know, we are passionate supporters of strategic planning. We believe your sales and marketing success depends on it. We believe in a well-built strategy that tightly integrates the sales and marketing process and consistently communicates a company's position (who you are, what you do, and why you) in your market. And, we believe a strategy based on the knowledge your target market is not everyone, your product/service does not do everything, and you do have competition will win every time—especially when executed flawlessly, consistently, and as planned.  Read more >>

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07

Mar

In Vino Veritas


Innovating in the French Wine Industry

First Published on Knowledge@Wharton  

How does an entrepreneur successfully introduce innovation to a gastronomic tradition that is a cornerstone of French culture and identity? Stephane Girard, who graduated from the Bordeaux Wine School in 2004, has launched a modern concept in wine degustation designed to make understanding viniculture more accessible by placing the individual's discovery of wine at the center of the experience. Read more >>

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17

Feb

Companies Must Learn to Brag


by Rafi Mohammed  
First Published on hbr.org


A few years ago I gave a speech to a national association of printers. I was discussing the standard pricing technique of allowing customers to choose how much to pay by offering good, better, and best versions of a product. Read more >>

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17

Feb

SMEs - No Time for Marketing?


5 Ways to Fit Marketing into Your Schedule

by Carolyn Higgins
First Published on
www.bplans.com

Oh – I’m guilty of it too. We get caught up in the day-to-day of our work; answering phone calls, putting out fires, payroll, inventory, life…. But the fact is, the long-term success of any business is dependent upon finding the time to invest in the future. And one of the surest ways to insure your business will be around for the long-haul and continue to grow and flourish is to implement and use a marketing plan (and a system).  Read more >>

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