The Marketing Bureau


Specialist Marketing & Communications Resourecs

26

Apr

'The Democratisation of Fashion'


William Fung and Vera Wang on the Implications of Going Global

First Published on Knowledge@Wharton

Vera Wang built a brand creating wedding-day fantasy gowns for celebrities and socialites. She became a household name, even to the average shopper, although her creations were often too expensive to hang in their closets. Read more >>

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14

Apr

10 Cents Off!


By Brian H Meredith

From the NZBusiness"Marketing Maestro" Archive
First published September 2002


Question:   How many products & services do you, in your professional and/or personal life, choose solely (or even primarily) on the basis of price? Read more >>

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14

Apr

Avoid Common Marketing Mistakes


First Published on
www.business.govt.nz

Here's a quick list of the ten most common marketing mistakes business owners make - plus tips for how to steer clear of them. Read more >>

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16

Mar

Marketing Isn’t War, Its Management


By Nicholas Watkiss


There have been a number of books in recent years suggesting that successful business is like warfare, e.g.  Mark McNeilly’s “Sun Tzu and the Art of Business,” and likening business leaders to successful generals. But while both business and warfare require leadership, the type of leadership required is very different. Leadership in battle takes place in extreme conditions, but leadership in business and commerce is not a life or death struggle. Read more >>

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