The Marketing Bureau


Specialist Marketing & Communications Resourecs

09

Sep

Top Ways To Use QR Codes in Marketing


by Danyl Bosomworth
First Published on www.mycustomer.com   


As Smart Phones and Smart Phone Apps increase in usage we’re seeing a lot more interest in how to use QR codes (also known as 2D barcodes or mobile tagging) as a part of the marketing mix.Late last year Nielsen predicted that smart phones will be the dominant device by the end of 2011, so there’s certainly a reason to be taking this area more seriously. Read more >>

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05

Sep

New Retail Strategies


Offering a Better Fit for Today's Careful Consumers

First Published on knowledge@wharton

United States: Retailers looking for growth in today's economy might pick up a lesson or two from Coca-Cola's Freestyle vending machines.  Read more >>

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26

Apr

The Agency Is Dead. Long Live The Agency!


By Andrew Wilson
First Published on
www.marketingmag.com.au

We all recognise that consumers are savvier than ever. And those that aren’t – well, they’ve probably got savvy friends influencing them more than ever.  Read more >>

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26

Apr

CSR Progress Being Curbed....


....By Budget Constraints and Cost Fears

by Cath Everett
First Published on
www.mycustomer.com

Although corporate social responsibility activities can help to attract and retain customers and boost profitability, short-term budgetary constraints and cost fears are acting as a break on fulfilling objectives. Read more >>

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