The Marketing Bureau


Specialist Marketing & Communications Resourecs

21

Feb

Driving Marketing Action with Data


A 12 Step Guide
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Are you facing increasing pressure from your leadership team to justify your marketing decisions? Most marketers can no longer afford to make decisions based on intuition or gut feel. Today, making good decisions requires data. Data and technology enable marketers to act and react.

First Published on www.marketingprofs.com Read more >>

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10

Feb

TMB Featured Service Line :: Brand Audit


If marketing is at the centre of the business universe, then the Brand is at the centre of the marketing universe.

Every customer and potential customer has a relationship with your Brand – good or bad but never indifferent. This relationship does not simply influence purchasing behaviour, it dictates it. Your Brand franchise is the sum total of every tiny “behaviour” in which your Brand engages and each of those behaviours will either add to or detract from the relationship with your customer or potential customer. Read more >>

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10

Feb

Don't Take Part In Recession!


We may not, in the technical sense of the word, be in recession right now. But business is certainly still feeling the pinch and there are almost certainly more tough times to come.

Brian H Meredith
shares some thoughts (his own and one of the Dali Lama's!) on how to navigate tough times – recession or not. Read more >>

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