The Marketing Bureau


Specialist Marketing & Communications Resourecs

16

Jan

Make Your Brand More "Likeable"



By Matt Rosenberg
First Published on imediaconnection.com  


Remember the time before the "like" button?  Back then, we told Facebook our interests. Our interests were brush strokes that helped fill in the picture of who we are to our friends, the way we used to go to a new friend's home and look at their record collections (when there were records) or their bookshelves (when there were books) to get to know them better through these personal badges. Interests were converted to "likes" when that little button came into our lives. Why the button?  Facebook understood that to create value for advertisers, they needed a lightweight, low commitment way to open a communication channel between brands and people.  Read more >>

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07

Jan

Have I Got A Deal For You!



By Brian H Meredith

From the NZBusiness"Marketing Maestro" Archive
First published November 2012 


Question:   How many products & services do you, in your professional and/or personal life, choose solely (or even primarily) on the basis of price?  

Answer:   I am pretty sure I am right when I speculate that your answer is “not many”. Read more >>

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04

Jul

Don't Worry. Everything Is Fine.




By Brian H Meredith

From the NZBusiness"Marketing Maestro" Archive
First published February 2012


Marketing isn’t broken. Read more >>

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15

May

Baby Boomers & The Marketing Revolution



By Clark Kokich
First Published on
inc.com

There’s a new generation gap brewing. Today there are over 77 million baby boomers, the largest demographic cohort in the U.S. (now age 47-66). Not far behind comes Generation Y, the echo boomers, with more than 60 million members (now age 18-32). Read more >>

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