The Marketing Bureau


Specialist Marketing & Communications Resourecs

30

Aug

3 B2B Value Proposition Rules


That Create Preference, Not Just Parity

by Tim Riesterer
First Published on www.marketingprofs.com


A 2009 survey of 9,000 decision makers in B2B companies found that 86% of the "unique benefits" touted by vendors were not perceived as unique or having enough impact to create preference. Unwittingly, it appears, companies are creating value parity-positions, not value propositions. Read more >>

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25

Aug

Measure Your Marketing. Or Die.


By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published November 2003


“...the luxury of those sitting on the sidelines.” This is what John Nash’s (imaginary) boss says of “conviction” in the movie “A Beautiful Mind.” For those of us who choose to play rather than watch in the game of marketing, measurement, not conviction, belief or gut feel is the compass that must guide us. Read more >>

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24

Aug

Collaboration Makes for Smarter Marketing


By Kevin Mackin
First Published on www.marketingmag.com.au

I want to talk about collaboration – collaboration within our work place to facilitate fast and effective marketing strategies. Why do I want to bring this up? Because ‘marketing effectiveness’ has been repeatedly held up as an all-important goal in 2010 and I wonder just how many of us have made headway with it. Read more >>

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24

Aug

Getting a Second Opinion


First Published on www.marketingmag.co.uk  


LONDON - In their quest to hardwire responsible practices into their marketing activities, brands are looking to outsiders for guidance on their products and campaigns.  Read more >>

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