The Marketing Bureau


Specialist Marketing & Communications Resourecs

08

Oct

15 Crunch Questions ....


....That Your Sales and Marketing Team Must Answer

By Robert Craven
First Published on
www.mycustomer.com

We let our people in charge of sales and marketing (us or our employees) get away with murder. It's time to sort them out, says Robert Craven.   Read more >>

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06

Oct

Securing Your Marketing Budget


3 Critical Steps
by Laura Patterson
First Published on
www.marketingprofs.com

Ted Levitt, author of The Marketing Imagination, writes, "The role of marketing is to create and keep customers." A marketing plan is a valuable instrument in helping Marketing plot a course of action for how it will go about creating and keeping customers. Read more >>

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04

Oct

What Is Market Segmentation?


First Published on www.netmba.com

Market segmentation is the identification of portions of the market that are different from one another. Segmentation allows the firm to better satisfy the needs of its potential customers. The following is a quick and dirty Guide to this important marketing planning tool. Read more >>

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RIMPAL PATEL commented on 15-Sep-2011 05:43 PM
THIS SITE IS NICE BUT CAN YOU PLEASE DISPLAY MORE DETAILS ABOUT MARKET SEGMENTATION, SPECIALLY THE HISTORY OF MARKET SEGMENTATION.

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03

Sep

Planning :: Tips On A Vital Concept


For some reason, the concept and practice of Planning is nowhere near as prevalent in organisations as it ought to be. The result is higher risk factors and sub optimal performance. The following thoughts on the concept and how to apply it might be a useful prompt Read more >>

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