The Marketing Bureau


Specialist Marketing & Communications Resourecs

06

Dec

Marketing Short Courses


At The University of Auckland Business School


Short Courses at The University of Auckland Business School offer relevant, practitioner-focused business and management courses.

Brian H Meredith
, CEO of The Marketing Bureau Ltd., has recently joined the faculty of Short Course Presenters, beginning with delivering the Marketing Management Short Course in November. In 2011, Brian will be delivering a further three Marketing related Courses.  Read more >>

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16

Nov

Plan a Successful Product Launch


By Jon VanZile
First Published on www.btobonline.com  


Mitchell Harper, co-CEO of BigCommerce doesn’t like to spend too much money on product launches for a very good reason: His company has a major product debut every three months or so.  Read more >>

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05

Nov

Essential Components of Marketing Plans


If you don’t do this, you won’t succeed...

By Nicholas Watkis
First Published on www.mycustomer.com    


What are the components that are most essential for a marketing plan? Nicholas Watkis explores.   Read more >>

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11

Oct

Capturing The Mindshare of Moms


By Lucia Davis
First Published on
www.imediaconnection.com

Last month, neuromarketing -- the use of technologies like electroencephalogram (EEG) brainwave analysis to measure consumer response to marketing campaigns and products -- successfully passed its most public test. New Scientist magazine hired Neuro Focus, the dominant neuromarketing firm, to select the most appealing cover design for its August issue. Read more >>

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