The Marketing Bureau


Specialist Marketing & Communications Resourecs

14

Apr

Avoid Common Marketing Mistakes


First Published on
www.business.govt.nz

Here's a quick list of the ten most common marketing mistakes business owners make - plus tips for how to steer clear of them. Read more >>

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16

Mar

Marketing Isn’t War, Its Management


By Nicholas Watkiss


There have been a number of books in recent years suggesting that successful business is like warfare, e.g.  Mark McNeilly’s “Sun Tzu and the Art of Business,” and likening business leaders to successful generals. But while both business and warfare require leadership, the type of leadership required is very different. Leadership in battle takes place in extreme conditions, but leadership in business and commerce is not a life or death struggle. Read more >>

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10

Mar

Strategy Distraction: An S&M Epidemic!


First Published on
www.gtms-inc.com

As many of you know, we are passionate supporters of strategic planning. We believe your sales and marketing success depends on it. We believe in a well-built strategy that tightly integrates the sales and marketing process and consistently communicates a company's position (who you are, what you do, and why you) in your market. And, we believe a strategy based on the knowledge your target market is not everyone, your product/service does not do everything, and you do have competition will win every time—especially when executed flawlessly, consistently, and as planned.  Read more >>

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17

Feb

SMEs - No Time for Marketing?


5 Ways to Fit Marketing into Your Schedule

by Carolyn Higgins
First Published on
www.bplans.com

Oh – I’m guilty of it too. We get caught up in the day-to-day of our work; answering phone calls, putting out fires, payroll, inventory, life…. But the fact is, the long-term success of any business is dependent upon finding the time to invest in the future. And one of the surest ways to insure your business will be around for the long-haul and continue to grow and flourish is to implement and use a marketing plan (and a system).  Read more >>

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