The Marketing Bureau

It is surprising how many organisations don’t have a Marketing Plan or, at the very least, a specific Marketing approach to their Business Planning. And it is costing them performance. Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published February 2012

Marketing isn’t broken. Read more >>

By Laura Lake
First Published on About.com  

It's difficult to start a business, let alone learn how to market it. It's not uncommon for new and small business owners to find themselves in the marketing role and quickly becoming overwhelmed. Don't worry, I'm here to help. There are marketing basics that are important to every small business owner. Marketing is not an expense it's an investment and it's important to have a clear understanding on where to start investing. If you can get this, you are one step ahead.  Read more >>

11 Questions To Ask Yourself
By Michael Carney
First Published in Michael Carney’s Marketing Week

An interesting and useful insight into some of the issues that you will need to address in your Marketing Planning courtesy of Michael Carney. Read more >>