The Marketing Bureau


Specialist Marketing & Communications Resourecs

03

Feb

Bill Bryson's Wilderness?


By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published September 2003

Recently, as I walked briskly through the suburban wilderness of the Albany Supa Centre on Auckland’s North Shore (and I was walking briskly - no-one in their right mind would want to spend a moment longer than necessary in this wasteland of tin sheds and concrete hangers posing as superstores) , the words of Bill Bryson* came to mind... Read more >>

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16

Nov

Marketing Is Dead!


Marketing is dead. At least, that is, the somewhat narrow concept of Marketing practiced by many businesses. In today's information overloaded society, traditional concepts of promotion don't work.  Read more >>

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