The Marketing Bureau


Specialist Marketing & Communications Resourecs

29

Apr

Do We Really "Get" Marketing?


By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published March 2010


Is it that we never learn? Or that we are slow learners? Or that we are engaged in a perpetual process of learning and unlearning? Read more >>

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06

Apr

How Marketing Will Help You To ...


By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published March 2009


Now, perhaps more than ever before, it is crucial that a business be truly market oriented if it is to survive, let alone thrive, in the current and anticipated economic climate. Let’s remind ourselves of a couple of core principles that reflect inescapable business truths: Read more >>

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22

Mar

A Vital Constant In A Chaotic World


By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published July 2002


Although the processing power of the silicon chip has increased by a factor of 10,000 in the last 25 years, the processing power of the human brain has remained unchanged for millennia. This is a powerful reality for marketers to vigorously embrace. Read more >>

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21

Feb

Market, Production or Some Other Orientation?


Market Orientation, Customer Value, Superior Performance
By Stanley F. Slater, John C. Narver

To achieve superior performance, a business must develop and sustain competitive advantage. But where competitive advantage was once based on structural characteristics such as market power, economies of scale, or a broad product line, the emphasis today has shifted to capabilities that enable a business to consistently deliver superior value to its customers.  Read more >>

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