The Marketing Bureau


Specialist Marketing & Communications Resourecs

29

Oct

Where Is The Value In Marketing?



By Brian H Meredith

From the NZBusiness Magazine"Marketing Maestro" Archive.
First published Februrary 2007


It is sometimes said that we kiwis know the price of everything and the value of nothing.  Read more >>

Comments
Ashley commented on 29-Oct-2010 09:55 AM
Excellent points Brian - well said/written. Now how do we get lawyers to understand that when selling and for that matter buying services? They seem to be congenitally incapable of understanding the value proposition. Otherwise why do each of them have a unique and fixed price per hour - regardless of what they are selling? I would be delighted to collaborate with you if you want to jointly do a piece on this. It is the same for most service industries - they simply DON'T GET IT.

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15

Sep

Marketing :: The Meaning of Life?



By Brian H Meredith

From the NZBusiness Magazine"Marketing Maestro" Archive.
First published May 2007


As clients, colleagues and others who are unfortunate enough to spend any length of time in my company will know to their cost, I am prone to expounding, postulating and ruminating on the business and marketing concepts and their role, for good or evil, in life.
 Read more >>

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18

May

Go McKinsey!


By Brian H Meredith

From the NZBusiness Magazine "Marketing Maestro" Archive.
First published March 2002


“We at McKinsey no longer believe that western business needs to be told what to do. It simply needs to do it” President McKinsey & Co

Translation? Business isn’t hard to grasp. Good business isn’t much harder to grasp.

So why aren’t more business just getting on and doing it? Read more >>

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12

May

Business. A Marketing Organism


By Brian H Meredith

From the NZBusiness Magazine "Marketing Maestro" Archive.
First published October 2007


Someone wants/needs something.  Someone else is willing and able to provide it. The cost of fulfilling the need/want is $1. The purchaser is prepared to pay $2 in order to acquire it. The difference is $1. That is the gross profit. So there you have it. The definition of the business concept. No MBA required.

All that is now required is to do another transaction like that one. And another. And another. Whether you end up completing 10 or 10 million such transactions in a week, the core concept does not change.  Should never change.  Must never change. All that separates the Dairy owner from the CEO of a multinational corporate is scale. Nothing else. The concept is the same. Read more >>

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