The Marketing Bureau


Specialist Marketing & Communications Resourecs

06

May

Marketing Consulting




Someone once said that a Consultant is someone who asks for your watch and then tells you the time. And a bad Consultant  keeps your watch!
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20

Jan

Hiring A Marketing Consultant


By Brian H Meredith

From the NZBusiness Magazine"Marketing Maestro" Archive.
First published November 2010


A sign of the times, I know, but the past 12 months has been characterised by a weird and wonderful selection of experiences related to the wants, needs and behaviours of potential clients talking to my Consulting Practice.   All of these experiences can be broadly grouped under one heading – “How can I get more for less?” Read more >>

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Andrew Haddleton commented on 20-Jan-2011 10:53 AM
I completely agree Brian with the scenarios - I've experienced similar - and your solution. If people REALLY want to move their business forward, then they must be prepared to invest in it. If they don't want to pay a fair fee, then ask what % shareholding they are going to give you. :-) Although I would suggest that I wouldn't want to hold shares in a company that's not willing to invest a relatively modest figure in their future.

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21

Feb

Market, Production or Some Other Orientation?


Market Orientation, Customer Value, Superior Performance
By Stanley F. Slater, John C. Narver

To achieve superior performance, a business must develop and sustain competitive advantage. But where competitive advantage was once based on structural characteristics such as market power, economies of scale, or a broad product line, the emphasis today has shifted to capabilities that enable a business to consistently deliver superior value to its customers.  Read more >>

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08

Feb

IT :: Where The Real Monkey Business Goes On


The world is full of consultants in every sphere of business thinking and practice. As Marketing Consultants, we particularly enjoyed this story which might just take the heat off us in the Marketing profession! We'll be listening out for the groan! Read more >>

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