
By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First
published November 2012
I am increasingly of the view that our finest marketers are not our biggest businesses with the biggest budgets and, purportedly the biggest brains but are, rather, small businesses with limited resources. Read more >>
05
Dec
Big and Small
15
Aug
Marketing (And Business) 101

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First
published August 2012
As times continue to be tough and challenging for many businesses and marketplaces appear to becoming ever more complex, it might be appropriate to offer a timely reminder of the core principles of marketing. And business. Read more >>
Comments
04
Jul
Don't Worry. Everything Is Fine.

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First
published February 2012
Marketing isn’t broken. Read more >>
Comments
15
May
Baby Boomers & The Marketing Revolution

By Clark Kokich
First Published on inc.com
There’s a new generation gap brewing. Today there are over 77 million baby boomers, the largest demographic cohort in the U.S. (now age 47-66). Not far behind comes Generation Y, the echo boomers, with more than 60 million members (now age 18-32). Read more >>
Comments
Archive
Tags
- "marketing" (1)
- advertising (74)
- b2b (18)
- blogging (3)
- brand (136)
- brand advocates (3)
- brand behaviour (126)
- budget (2)
- business (74)
- business failure (8)
- business planning (24)
- business success (62)
- call centres (2)
- charity (4)
- christmas (2)
- collaboration (4)
- competition (9)
- competitive intelligence (2)
- consultant (1)
- consultants (4)
- consumer empowerment (8)
- consumer trends (43)
- corporate culture (16)
- creativity (5)
- crisis communications (15)
- crisis marketing (11)
- crm (57)
- CSR (3)
- customer centricity (130)
- customer engagement (145)
- customer experience management (132)
- customer service (137)
- data (5)
- Digital Advertising (1)
- digital marketing (7)
- digital media (104)
- direct marketing (9)
- e-commerce (2)
- email (8)
- e-marketing (104)
- entrepreneur (2)
- ethics (29)
- Event Management (1)
- facebook (49)
- featured service line (1)
- finance (2)
- for profit (3)
- fundraising (3)
- future of marketing (13)
- glossary (1)
- Google (12)
- governance (4)
- great business (15)
- growth (2)
- How To... (11)
- humour (34)
- IMC (1)
- inbound marketing (3)
- innovation (30)
- Instagram (1)
- integrity (3)
- lead generation (1)
- Leadership (7)
- LinkedIn (8)
- management (51)
- marcoms (148)
- market orientation (13)
- market research (22)
- market segmentation (1)
- marketing (160)
- marketing audit (10)
- marketing concept (26)
- marketing consultant (4)
- Marketing News (14)
- marketing paradigm (14)
- marketing planning (46)
- Marketing Review (1)
- marketing strategy (67)
- measurement (26)
- media (2)
- media skills (6)
- Meetings (1)
- Meredith's Musings (18)
- metrics (1)
- mini marketing directors (2)
- mobile marketing (23)
- morality (2)
- networking (3)
- New Marketing Paradigm (9)
- not for profit (2)
- online (54)
- people (39)
- personal development (1)
- philosophy (16)
- Pinterest (3)
- planning (1)
- PR (4)
- presentation skills (9)
- pricing (3)
- print media (1)
- privacy (1)
- product (11)
- proposition (7)
- Purpose (1)
- quotations (85)
- Reading (1)
- recruitment (3)
- relationship marketing (15)
- Richard Branson (1)
- roi (8)
- sales (70)
- Sales Promotion (2)
- Sales Training (1)
- Self Management (1)
- seo (5)
- service (6)
- service sector (2)
- Small Business (13)
- smes (11)
- SMS Marketing (1)
- social marketing (92)
- social media (94)
- social networking (78)
- sponsorship (11)
- start-ups (1)
- Strategy (46)
- Stuff We Like (1)
- Targetting (2)
- Technology (1)
- thinking (13)
- tmb services (13)
- TME (Total Marketing Effect) (7)
- trade shows (1)
- training (6)
- trends (28)
- twitter (27)
- unplanned messages (10)
- utilitarian marketing (1)
- Vocabulary (1)
- Word of Mouth (1)
Our Work
-
RPC Land Surveyors Marketing Strategy Development, Planning & Implementation
-
New Zealand America’s Cup Challenge Sponsorship Strategy
-
Forsyth Barr Stadium At University Plaza Private Sector Fundraising
-
Forsyth Barr Stadium At University Plaza Private Sector Fundraising
Comments