The Marketing Bureau


Specialist Marketing & Communications Resourecs

05

Mar

Marketing Management



How To Have 20/20 Foresight

by Nicholas Watkis
First Published on mycustomer.com


Management will often see what it wants to see but be blind and in denial of the true situation. So how can you better understand the business environment? Nicholas Watkis explores.  Read more >>

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08

Feb

The Icarus Deception



By Danyl Bosomworth
First Published on mycustomer.com


I recently attended Seth Godin's presentation around his new book, the The Icarus Deception, a Penguin Live event. I've been meaning to sit down and consider what I learned from it so that I could share it, so here are my key learnings from the man himself.... Read more >>

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05

Dec

Big and Small



By Brian H Meredith

From the NZBusiness"Marketing Maestro" Archive
First published November 2012 


I am increasingly of the view that our finest marketers are not our biggest businesses with the biggest budgets and, purportedly the biggest brains but are, rather, small businesses with limited resources. Read more >>

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26

Sep

Banks Get Marketing. Yeah Right!



By Brian H Meredith

From the NZBusiness"Marketing Maestro" Archive
First published June 2010


I have tossed and turned in my bed about this column. I have paced up and down pondering this topic. And I came to a decision. Read more >>

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