The Marketing Bureau


Specialist Marketing & Communications Resourecs

16

Oct

Diversity..............



.......Needs To Be More Than Skin Deep

By Rebecca Coleman, Marketing Magazine

UK's marketing - and the world at large - continues to face rapid change, marketers will need to reframe the issues of diversity and inclusion, transitioning from a moral matter of representation to a problem-solving necessity. Time for the #DiversityRevolution, writes Rebecca Coleman.
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10

Sep

What Is A Marketing Effect?



By Brian H Meredith
First Published in NZ Business Magazine

Overall, a very poor customer experience with it taking half a day to take a written test that, in itself, took only a few minutes. A negative marketing effect. Read more >>

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06

May

Marketing Consulting




Someone once said that a Consultant is someone who asks for your watch and then tells you the time. And a bad Consultant  keeps your watch!
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06

Jan

Spin Doctors. Where Politics & Marketing Meet


By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published December 2013


Spin Doctor n. Slang A person who publicises favourable interpretations of the words and actions of a public figure, especially a politician.  Read more >>

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