The Marketing Bureau

For Your Customer
By Don Peppers
First Published on FastCompany

Do your customers really trust your company? Ask yourself: If you were the customer, would you trust your company?   Read more >>

Has Consumer Data Mining Gone Too Far?
First Published on Knowledge@Wharton  

In a world of endless information sharing, consumers have become the product. Platforms such as Google, Facebook, Foursquare and Twitter are the new factory floor, and online users, who leave digital crumbs as they browse the web and tap into social networks, generate data that can be bought and sold. Every tweet tweeted, badge unlocked, website searched and "Like" button clicked adds to the growing inventory of user information. Data miners then sort it, package it, market it -- and companies use it to better target customers. Read more >>

It Can Make Or Break Your Business
by Tom Egelhoff
First Published on www.smalltownmarketing.com

When I moved to Bozeman, Montana, Spanish Peaks Brewery and Restaurant was a local landmark. Their Spanish Peaks beer was everywhere and their restaurant was thriving. Then they decided to explore moving to a new location and up scaling the restaurant. They contacted a friend of mine who does market research and rejected his proposal to do the research and feasibility studies because it was just too expensive. In less than a year they were out of business. Read more >>