The Marketing Bureau


Specialist Marketing & Communications Resourecs

24

Feb

10 Marketing Strategies for SMEs



In a small or medium sized business where resource can be scant and expertise limited, marketing is often avoided as a concept that is best suited to the corporates. In reality, marketing is a vital concept, philosophy and practice in any business of any type or size. The following 10 Tips are not the complete picture but should get you thinking about some of the things that really do matter in your business.

First Published on www.marketingsurvivalkit.com Read more >>

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21

Feb

Market, Production or Some Other Orientation?


Market Orientation, Customer Value, Superior Performance
By Stanley F. Slater, John C. Narver

To achieve superior performance, a business must develop and sustain competitive advantage. But where competitive advantage was once based on structural characteristics such as market power, economies of scale, or a broad product line, the emphasis today has shifted to capabilities that enable a business to consistently deliver superior value to its customers.  Read more >>

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10

Feb

TMB Featured Service Line :: Brand Audit


If marketing is at the centre of the business universe, then the Brand is at the centre of the marketing universe.

Every customer and potential customer has a relationship with your Brand – good or bad but never indifferent. This relationship does not simply influence purchasing behaviour, it dictates it. Your Brand franchise is the sum total of every tiny “behaviour” in which your Brand engages and each of those behaviours will either add to or detract from the relationship with your customer or potential customer. Read more >>

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03

Feb

Bill Bryson's Wilderness?


By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published September 2003

Recently, as I walked briskly through the suburban wilderness of the Albany Supa Centre on Auckland’s North Shore (and I was walking briskly - no-one in their right mind would want to spend a moment longer than necessary in this wasteland of tin sheds and concrete hangers posing as superstores) , the words of Bill Bryson* came to mind... Read more >>

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